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Thursday, August 28. 2008

Are New Biscuits All Rubbish? No!

New biscuits are almost always rubbish.

There is a very good reason why almost all the best selling biscuits (Digestives, Hob Nobs, Jaffa Cakes (don’t start), Garibaldis, Bourbons etc) have been around for ages – it’s because all the best ideas have been taken.

That’s what I though until the other day when I was taken by surprise in the supermarket.

Until recently all the new biscuits on the market have been bland re-makes of existing biscuits like the ‘Berrylicious’ (or something equally nonsensical) Jammy Dodger with its amazing slightly differently coloured jam splodge.

If not that they’re so called ‘healthy’ biscuits. I’ve already dealt with these at length so I’ll try to turn my blood down to a slight simmer and move on without wasting too much more of my time on them.

With all that in mind, can you imagine my surprise when I returned from the biscuit isle in a certain supermarket (popular with cash hungry celebrities who want to appear down to Earth by providing a voiceover to their adverts and then taking a massive pay check for their 15 minutes of graft straight to the nearest free range, organic, farm shop and buying a caviar fed, hand reared unicorn for tea) with a delicious pack of biscuits I’ve never even heard of before!

My new biscuity treat was a pack of McVities ‘Yog Fruit’ Digestives.

The packet labels them as ‘Digestives with strawberry puree pieces and yogurt flavoured topping’.

Initially I was sceptical because I thought strawberry puree was a liquid and I have no idea what a yoghurt flavour topping is. And also because they spelt yoghurt without an ‘h’.

My initial reservations were cast asunder when I took my first bite of these incredible biscuits.

The topping is thick but subtle and the chewy strawberry lumps compliment the biscuit beautifully.

The rest of the newshounds in Bracknell Standard Towers agreed and the pack (which had set me back a whopping £1 thirty-something) was hungrily devoured as we put the finishing touches on another edition of Bracknell’s finest weekly newspaper.

The only reservation anyone had is that they aren’t very good for dipping in tea. As one of my colleagues pointed out: “Nobody wants yoghurt in their tea. They’re not very absorbent either, I thought my tea had gone cold.”

Has anyone else tried these fruity newcomers to the biscuit world? What did you think?

Also – can anyone else think of a biscuit that has come into the market in the last five years that is worth eating?

 

 

Posted by Mike Pyle at 10:50 | Comments (0) | Trackbacks (0)

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